LGA campaign wins award

The LGA’s #CouncilsCan campaign has won a national communications award for best collaboration.

Through the campaign, the LGA continues to work in partnerships with its member councils to make the case that investing in local government and giving them the right funding and powers is good for the nation’s prosperity, economic growth and overall wellbeing.

#CouncilsCan won for best collaboration in the Comms2Point0 national communications awards, which recognise creativity, innovation and solid results in the communications and digital industries.

It was commended as “an excellent example of mass collaboration to influence funding for public services”, following last September’s Spending Round in which the Government announced more than £3.5 billion for council services. This was the biggest year-on-year real terms increase in spending power for local government for a decade.

The Spending Round announcement followed months of intense and strategic campaigning, highlighting how LGA member councils – from all parts of the country and all political groups – have continued to deliver, innovate and improve, despite a significant reduction in government funding.

Cllr James Jamieson, LGA Chairman, said: “Through the #CouncilsCan campaign, the sector came together to tell the story that local government matters. Our members’ achievements were put in a wider national context, successfully making the case for continued investment in local services.

“Thank you to all the councils who helped make this happen by sharing your local stories. By joining up and speaking as one, our voice was heard loud and clear at a critical point in time.

“The result was a record win that will make a genuine difference to all councils and, more importantly, millions of people.”



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