More than 30,000 tweets were posted during the annual 24-hour local government celebration of those who work or volunteer in local public services.
Co-ordinated by the LGA, #OurDay is a social media marathon that gives the people who keep local services running the chance to share their stories of how they improve residents’ quality of life.
This year’s #OurDay was the seventh and saw record levels of engagement from people, authorities and other organisations, with 33,558 tweets posted by 10,083 contributors, enjoying a ‘social reach’ of 26 million people.
That meant that #OurDay, which took place on 20 November, trended at number one in the UK for most of the day and number four worldwide.
From midnight to midnight, councils, fire authorities, partner organisations, and, not least, thousands of councillors and council officers, collectively documented a day in the life of local government, the hundreds of services it provides and how people and places benefit.
Park wardens, care providers, road repairs, bin collections, library workshops, gritting lorries, food safety inspections, rescue dogs, wedding registrations, public health initiatives and many more council functions were featured.
In previous years, authorities were encouraged to sign up to an #OurDay Thunderclap – an app that collects tweets and publishes them at the same moment for maximum impact – but the platform no longer exists, so this year the LGA encouraged participants to schedule a tweet for noon on 20 November. Nearly 500 councils, organisations and individuals took part, providing a significant spike in our social reach.
#OurDay began trending at number one in the UK early in the morning – a position it maintained throughout the day. As the hours went by and more people joined in, #OurDay trended number four worldwide – a testament to the engaging nature of local government and the esteem in which those who deliver services are held.
The aims of #OurDay include demonstrating the value local government provides to the public, even as councils work in an increasingly challenging financial environment; and highlighting new and innovative schemes, showing how the sector is using social media to benefit residents.
Cllr Peter Fleming, Chairman of the LGA’s Improvement and Innovation Board, said: “The reputation of local government has never been more important as local authorities are increasingly having to deliver more with less.
“#OurDay once again offered an opportunity for councils to highlight and shout about the amazing work they do for the public and their communities. Local authorities provide a huge variety of services – many hidden – every day to support people and make lives better.
“I would like to say a huge thank you to the thousands of people who joined in and shared their work. Social media is the perfect platform to highlight the strong bond we have with our residents, as proven by the thousands of heart-warming stories and encouraging words shared throughout the day.
“#OurDay shows just why local government remains the most trusted part of the public sector.”