Good communication supports everything we do – from informing residents about their bin collections to telling a family their relative has a place in a care home.
“Completing our online self-assessment will give your teams the resources and support they need to strengthen your council’s communications
The LGA has launched a new self-assessment tool, #FutureComms Self-Assessment Tool, to allow you to check how effective your current communications are and what skills your team and wider organisation need to better support the delivery of council priorities.
The self-assessment tool is part of our #FutureComms resource, which includes a range of tools and good practice guidelines to help councils improve their communications function, and explains how modern, strategic communications can help deliver corporate priorities.
It follows the LGA’s sector-led approach to improvement, which is at the heart of everything we do. The resource has been co-created with communication experts from across local government, sharing best practice and lessons learned to inform future decisions. Communications are more important than ever, in terms of informing people about services or reaching them in a crisis.
We’ll continue to review and grow #FutureComms and our support and improvement offer, so that we are changing to meet this landscape.
As leaders in local government, communication is at the heart of what we do, but the way we communicate has changed massively. Traditional local media is in decline and there have been huge changes, with the rise of digital and social media. Many council communications teams have felt the impact of reduced budgets and shrinking teams at a time when the local communication landscape is more fragmented and complex.
But what do modern, effective communications look like? How can strategic, informed communications help us, as political leaders, to meet our priorities and support our work? Completing our online self-assessment (see comms.esd.org.uk) will help you to understand your strengths and what areas could be improved.
It will also give your teams the resources and support they need to strengthen your council’s communications.
We look at everything from strategy and evaluation to campaigns and channel use, and how you as a member can best support your teams.
There are 17 questions to answer, after which you’ll be pointed to the resources and tools needed to help improve your council’s communications.
This will allow you to better champion the interests of your local community and engage them in your decision-making going forward. We really appreciate any feedback or questions you may have. You can send these to David Holdstock, the LGA’s Director of Communications, at firstname.lastname@example.org.