To advertise on the first website, in the magazine, or in the first e-bulletin, please email [email protected] or phone 01223 378047. See below for more information, and view our Media pack.

first online

Adverts can be placed in a variety of positions around the website and on any page or collection of pages. Around this page you will see examples of advert sizes and placement.

As well as images, we can accommodate videos, animated gifs and html5 animations. We have no restriction on file types, although we ask that some effort is made to stick to industry standards. By doing so we can guarantee a good loading speed for both the advert and the website. In some circumstances we will convert your advert to the appropriate format to help facilitate this.

Our technical requirements are as follows:

  • Image files – jpg, png, gif
  • Video – WMV, MOV, MP4
  • Leaderboard adverts should be provided in two sizes:
    • 728×90 for desktop
    • 320×50 for mobile; we have positions available on the top and bottom of the screen
  • Skyscraper advert
    • 150×600 – Skyscraper
  • Advertisements within copy (MPUs)
    • Adverts will be right aligned by default (can be changed)
    • Size 300 x 250px
    • We can also embed animations or videos of the same size.
    • All adverts within copy are responsive to screen size, and will maintain their aspect ratio according to the viewing device.

For more information about advertising opportunities on first online, including pricing, available slots and deadlines, please download our Media pack, email [email protected] or phone 01223 378047.

first e-bulletin

The first e-bulletin is sent to around 18,000 councillors and local authority chief executives ahead of the publication of the hard copy of first magazine each month. Options, slot and technical requirements vary from the website, with the following positions available:

  • Leaderboard
    • 650×90px available at the top and bottom of the email
  • Advertisements within copy (MPUs)
    • Adverts will be right aligned by default (can be changed)
    • Size 300 x 250px

first magazine

first is the flagship publication of the Local Government Association (LGA), the national voice of local government, which works with local authorities to support, promote and improve the sector.

first is essential reading for around 18,200 councillors and local authority chief executives – the decision makers in local government – in the LGA’s member councils in England and Wales.

It is delivered free each month to named individuals and provides updates on the LGA’s work, as well as news, features and political comment reflecting current issues facing the local government sector.

Local authorities are expected to spend almost £96 billion on more than 800 vital services for residents and business in England in 2018/19, plus a further £26.8 billion on capital expenditure.

Councillors make decisions about services, agree the council’s budget, and sign off its policy framework. They also act as regulators, dealing with planning applications and licences for pubs and restaurants, and ensuring that businesses comply with the law.

For information about advertising in first, please view our current media pack and email [email protected] or phone 01223 378047.